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Old 09-02-2011, 12:30 PM   #1
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Interesting read: Origins of the Chevy Bowtie

History with a Mystery: The Chevrolet Bowtie
Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation.

Durant’s version of how the logo came into existence is well known. The long-accepted story, confirmed by Durant himself, was that it was inspired by the wallpaper design in a Parisian hotel.

According to The Chevrolet Story of 1961, an official company publication issued in celebration of Chevrolet's 50th anniversary:

“It originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car.”

However, conflicting accounts have emerged, each of which is plausible enough to deepen the mystery and suggest it may never be solved. Two of the alternate origins come from within the Durant family itself.

In 1929, Durant's daughter, Margery, published a book entitled, My Father. In it, she told how Durant sometimes doodled nameplate designs on pieces of paper at the dinner table. “I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day,” she wrote.

More than half a century later, another Bowtie origin was recounted in a 1986 issue of Chevrolet Pro Management Magazine .based on a 13-year-old interview with Durant's widow, Catherine. She recalled how she and her husband were on holiday in Hot Springs, Va., in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, “I think this would be a very good emblem for the Chevrolet.” Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used.

That nugget of information inspired Ken Kaufmann, historian and editor of The Chevrolet Review, to search out its validity. In a Nov. 12, 1911 edition of The Constitution newspaper, published in Atlanta, an advertisement appeared from by the Southern Compressed Coal Company for “Coalettes,” a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. Did Durant and his wife see the same ad – or one similar – the following year a few states to the north? The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co.

One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet was born In Switzerland at La Chaux-de-Fonds, Canton of Neuchâtel, to French parents, on Christmas Day 1878.

Whichever origin is true, within a few years, the bowtie would emerge as the definitive Chevrolet logo. An October 2, 1913 edition of The Washington Post seems, so far, to be the earliest known example of the symbol being used to advertise the brand. “Look for this nameplate” the ad proclaims above the emblem. Customers the world over have been doing so ever since.

Many variations in coloring and detail of the Chevrolet bowtie have come and gone over the decades since its introduction in late 1913, but the essential shape has never changed. In 2004, Chevrolet began to phase in the gold bowtie that today serves as the brand identity for all of its cars and trucks marketed globally. The move reinforced the strength of what was already one of the most-recognized automotive emblems in the world. More than 4.25 million Chevrolets were sold in more than 120 countries and regions during 2010
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Old 09-02-2011, 12:41 PM   #2
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NICE!!! I've always wondered but never got around to checking this out. Thanks for the post.

This thread is full of WIN!!!
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Old 09-02-2011, 12:41 PM   #3
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Durant vandalizing his hotel room. Nice. I wonder if he stole the towels on the way out too.
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Old 09-02-2011, 12:49 PM   #4
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Old 09-02-2011, 12:50 PM   #5
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Pretty cool.
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Old 09-02-2011, 01:26 PM   #6
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Quote:
Originally Posted by Berean View Post
Durant vandalizing his hotel room. Nice. I wonder if he stole the towels on the way out too.
It's okay the hotel room was French.
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Old 09-02-2011, 01:36 PM   #7
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Here's the Coalette's logo for those wondering...
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Old 09-02-2011, 01:40 PM   #8
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That's interesting! I always wondered where the bowtie nameplate originated, and I guess now I have some sort of idea (or 3)!
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Old 09-02-2011, 02:30 PM   #9
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It's okay the hotel room was French.
Good point.
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Old 12-03-2011, 06:16 PM   #10
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Chevrolet Emblem "story"

Found this from "OMG Facts" on twitter. Thought I would share here. Any truth to this?

The Chevrolet emblem is based off of a wallpaper design from Paris
When you think Chevy don't you think manly? Well, suprisingly, the design for the emblem of this many car company was inspired by dainty wallpaper from a hotel in Paris.

There are several stories about the logo but this one is the most famous and popular. It is said that the co-founder of Chevy, William Durant, saw the pattern on a wallpaper and fell in love with it.

So next time you see a Chevy commercial with Eminem music playing in the background remember that the emblem originated on wallpaper in Paris.

Oo lala!
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Old 12-03-2011, 06:23 PM   #11
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Considering the name Chevrolet was taken from a french partner, I would believe there is some validity to this story. And the commercial refered to is Chrysler's trying to push their 300 line, if memory serves.
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