New GM logo may be coming..... - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

Hylton · 07-09-2009, 11:25 AM

Ed Welburn is studying the possibility of changing the GM logo:

http://www.msnbc.msn.com/id/31805852/ns/business-autos/

DETROIT - General Motors could literally turn green as it readies itself for major management and cultural changes that will coincide with its escape from bankruptcy protection.

People briefed on its plans say the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.

Ed Welburn, GM's vice president of design, is leading a group that is studying name and logo changes, but no recommendation has been made, according to one of the people. Changing the background of the familiar square blue-and-white GM logo has been discussed, said the people, who requested anonymity because no decision has been reached.

What has been decided, though, is the need for management and cultural changes. New CEO Fritz Henderson is preparing to cut another 4,000 white-collar jobs, including 450 executive-level employees such as plant managers or engineering group heads.

Henderson, under pressure from the new GM's largest shareholder, the U.S. government, wants a more nimble company, one that can make decisions faster and is less bureaucratic than the GM of the past.

In the old GM, several committees often reviewed decisions, holding up new vehicles and making it slow to respond to market changes. Designs were often changed from bold to bland, with GM stamping out nondescript cars such as the old Chevrolet Malibu. With taxpayer dollars and its very existence on the line, GM can no longer afford to take too long.

So Henderson will thin executive ranks by 35 percent, from about 1,300 to 850 by the end of the year. Total U.S. salaried employment will drop by 6,150, or 21 percent, from 29,650 at the start of the year to 23,500 by the end.

The changes could be announced as soon as Friday after the courts clear the sale of GM's good assets to a new company largely owned by the U.S. and Canadian governments and the United Auto Workers union. They will flatten the automaker's organizational chart, eliminating work groups and shrinking the organization to match a smaller footprint, according to the people briefed on the plan.

The flatter organization will make it easier for Henderson to hold people accountable for their work, while focusing more on product development and customer service, one of the people said.

The new structure would be similar to one imposed on Chrysler Group LLC by Fiat CEO Sergio Marchionne, who now controls the company. Marchionne shed layers of management.

General Motors Corp. also could announce a subcompact car to be built at a Michigan factory, widely believed to be the four-seat Chevrolet Spark minicar now being sold in China.

GM for years had neglected its small cars, unable to make money on them because of high labor costs. Instead, it focused more on high-profit trucks and sport utility vehicles. Its current entries, such as the Korean-made Chevrolet Aveo subcompact and the U.S.-made Chevrolet Cobalt compact, have not sold as well as top-selling entries from Toyota and Honda.

The new GM, however, is betting that car buyers will shift to small as gas prices swing wildly, and it's trying to upgrade that class of vehicle. The company says lower labor costs and higher sales prices should yield more profits.

GM is also trying to go leaner by selling off its European Adam Opel GmbH unit, as well as Sweden's Saab, and the Hummer and Saturn brands. Pontiac is to be discontinued by the end of the year, leaving GM with only four brands — Chevrolet, Buick, Cadillac and GMC.

Steve Rattner, the head of the Obama administration's auto task force, told reporters earlier this week that GM must adjust to being smaller and less global.

"It would be natural as part of this overall downsizing of GM for there to be a change in the management structure to become a bit closer to the ground, a bit leaner and meaner," he said Monday.

The U.S. government is expected to provide about $50 billion in aid to the automaker as it exits bankruptcy and tries to become profitable even in a depressed world auto sales market. That won't be easy for a company that has lost more than $80 billion in the past four years.

The cuts will help GM adjust to being a smaller company, but will not make it successful without forceful leadership to change the culture of bureaucratic committees making decisions too slowly, said Harlan Platt, a professor at Northeastern University in Boston who teaches corporate turnarounds.

GM simply must transform itself into a company that makes cars and trucks that people would love to own, Platt said.

"That's great," he said of the cuts. "But if it doesn't end up with General Motors being transformed, then it's just another step on the way toward the ultimate demise of General Motors."

vm1971 · 07-09-2009, 11:26 AM

Quote:

Originally Posted by Hylton

Ed Welburn is studying the possibility of changing the GM logo:

http://www.msnbc.msn.com/id/31805852/ns/business-autos/

now THAT is a corporate ID job i'd LOVE to score... JESUS!!!!!!!!!!!!!!!!!

TongnarSS · 07-09-2009, 11:33 AM

rly GM? thats it? changing the color to green? rly?

at least try new fonts or something

vm1971 · 07-09-2009, 11:34 AM

Quote:

Originally Posted by TongnarSS

rly GM? thats it? changing the color to green? rly?

at least try new fonts or something

im sure it would be. and that texture/bevely thing should go.
its outdated.

Hylton · 07-09-2009, 11:37 AM

Quote:

Originally Posted by TongnarSS

rly GM? thats it? changing the color to green? rly?

at least try new fonts or something

I agree. It needs to look different so that people will understand it is not the same old company. Those square GM emblems on all the cars won't change if all they do is change the color.

When people look at the new products that are about to come out, they should be looking at a new logo as well.

txaggie_08 · 07-09-2009, 11:38 AM

Quote:

People briefed on its plans say the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.

A company's not going to show me they're making strides in the right direction by the color of a Logo. I hate seeing things like this. Like, just because they change what their Logo looks like, it completely changes who they are. Give me a break. The proof will be when they can come out of this bankruptcy, get out of the shadow of the Government(if that's possible anymore) and become a fiscally responsible and profitable company. I think the downsizing should help a TON. They make way too many cars that are very similar in style, with different names attached to them.

fireresq157 · 07-09-2009, 11:39 AM

I guess their doing it to please Obama, se Mr president we are green like you wanted.

TongnarSS · 07-09-2009, 11:41 AM

Quote:

Originally Posted by Hylton

I agree. It needs to look different so that people will understand it is not the same old company. Those square GM emblems on all the cars won't change if all they do is change the color.

exactly! the logo will look the same in monochrome...

i understand the need for brand recognition but the current logo consists of 2 letters, it wouldn't be hard to make some major tweaks and still be able to recognize the "G" and the "M"

vm1971 · 07-09-2009, 11:42 AM

..but to keep it familiar YET appeal to the new breed... and the Obama admin....

this would be my take (one of many) for the NEW GM logo....

JUST an idea..

colors, layout, etc... could go LITERALLY thru thousands of revs.

UCF w00t · 07-09-2009, 11:44 AM

Guys, the logo in the OP is NOT definite by any means! I don't think it even came from GM! Someone just photoshopped the current GM logo from blue to green.

Ed Welburn was pivotal in the design of the Camaro. Have faith that he'll get the logo done right as well!

vm1971 · 07-09-2009, 11:46 AM

Quote:

Originally Posted by UCF w00t

Guys, the logo in the OP is NOT definite by any means! I don't think it even came from GM! Someone just photoshopped the current GM logo from blue to green.

Ed Welburn was pivotal in the design of the Camaro. Have faith that he'll get the logo done right as well!

Exactly.
!!!!!!!!!!!!

UCI CamaroFan · 07-09-2009, 11:47 AM

Green Motors?

GRM RPR · 07-09-2009, 11:48 AM

I say change it....maybe that would enhance the value of my camaro further down the road

vm1971 · 07-09-2009, 11:50 AM

Quote:

Originally Posted by UCI CamaroFan

Green Motors?

then beat it!!!!!
this is a camaro forum.

07-09-2009, 11:25 AM	#1
Hylton Drives: fanboys and ass kissers crazy. Join Date: May 2008 Location: Ottawa, Ontario Posts: 7,280	New GM logo may be coming..... Ed Welburn is studying the possibility of changing the GM logo: http://www.msnbc.msn.com/id/31805852/ns/business-autos/ DETROIT - General Motors could literally turn green as it readies itself for major management and cultural changes that will coincide with its escape from bankruptcy protection. People briefed on its plans say the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions. Ed Welburn, GM's vice president of design, is leading a group that is studying name and logo changes, but no recommendation has been made, according to one of the people. Changing the background of the familiar square blue-and-white GM logo has been discussed, said the people, who requested anonymity because no decision has been reached. What has been decided, though, is the need for management and cultural changes. New CEO Fritz Henderson is preparing to cut another 4,000 white-collar jobs, including 450 executive-level employees such as plant managers or engineering group heads. Henderson, under pressure from the new GM's largest shareholder, the U.S. government, wants a more nimble company, one that can make decisions faster and is less bureaucratic than the GM of the past. In the old GM, several committees often reviewed decisions, holding up new vehicles and making it slow to respond to market changes. Designs were often changed from bold to bland, with GM stamping out nondescript cars such as the old Chevrolet Malibu. With taxpayer dollars and its very existence on the line, GM can no longer afford to take too long. So Henderson will thin executive ranks by 35 percent, from about 1,300 to 850 by the end of the year. Total U.S. salaried employment will drop by 6,150, or 21 percent, from 29,650 at the start of the year to 23,500 by the end. The changes could be announced as soon as Friday after the courts clear the sale of GM's good assets to a new company largely owned by the U.S. and Canadian governments and the United Auto Workers union. They will flatten the automaker's organizational chart, eliminating work groups and shrinking the organization to match a smaller footprint, according to the people briefed on the plan. The flatter organization will make it easier for Henderson to hold people accountable for their work, while focusing more on product development and customer service, one of the people said. The new structure would be similar to one imposed on Chrysler Group LLC by Fiat CEO Sergio Marchionne, who now controls the company. Marchionne shed layers of management. General Motors Corp. also could announce a subcompact car to be built at a Michigan factory, widely believed to be the four-seat Chevrolet Spark minicar now being sold in China. GM for years had neglected its small cars, unable to make money on them because of high labor costs. Instead, it focused more on high-profit trucks and sport utility vehicles. Its current entries, such as the Korean-made Chevrolet Aveo subcompact and the U.S.-made Chevrolet Cobalt compact, have not sold as well as top-selling entries from Toyota and Honda. The new GM, however, is betting that car buyers will shift to small as gas prices swing wildly, and it's trying to upgrade that class of vehicle. The company says lower labor costs and higher sales prices should yield more profits. GM is also trying to go leaner by selling off its European Adam Opel GmbH unit, as well as Sweden's Saab, and the Hummer and Saturn brands. Pontiac is to be discontinued by the end of the year, leaving GM with only four brands — Chevrolet, Buick, Cadillac and GMC. Steve Rattner, the head of the Obama administration's auto task force, told reporters earlier this week that GM must adjust to being smaller and less global. "It would be natural as part of this overall downsizing of GM for there to be a change in the management structure to become a bit closer to the ground, a bit leaner and meaner," he said Monday. The U.S. government is expected to provide about $50 billion in aid to the automaker as it exits bankruptcy and tries to become profitable even in a depressed world auto sales market. That won't be easy for a company that has lost more than $80 billion in the past four years. The cuts will help GM adjust to being a smaller company, but will not make it successful without forceful leadership to change the culture of bureaucratic committees making decisions too slowly, said Harlan Platt, a professor at Northeastern University in Boston who teaches corporate turnarounds. GM simply must transform itself into a company that makes cars and trucks that people would love to own, Platt said. "That's great," he said of the cuts. "But if it doesn't end up with General Motors being transformed, then it's just another step on the way toward the ultimate demise of General Motors." __________________ "BBOMG - More than just a car show.... It's an experience!"

07-09-2009, 11:42 AM	#9
vm1971 Drives: 2017 SS Join Date: Apr 2009 Location: Burlington Township, New Jersey Posts: 833 View My Garage	one idea of hundreds ..but to keep it familiar YET appeal to the new breed... and the Obama admin.... this would be my take (one of many) for the NEW GM logo.... JUST an idea.. colors, layout, etc... could go LITERALLY thru thousands of revs. Attached Images __________________ 2017 CAMARO SS

07-09-2009, 11:47 AM	#12
UCI CamaroFan Zot! Drives: Toyota 4Runner Join Date: Feb 2009 Location: Orange County, California Posts: 1,317	Green Motors? __________________

07-09-2009, 11:48 AM	#13
GRM RPR Drives: 2005 Chevy Trailblazer LT Join Date: Apr 2009 Location: New Jersey Posts: 96	I say change it....maybe that would enhance the value of my camaro further down the road __________________ Proud Owner: 2010 Camaro 2SS Cyber Gray Metallic/Black Interior VIN: 2G1FT1EW0A9109465 Purchased on 27 May 2009 Sales: Allyson Bailey , Ayers Chevrolet in Dover, NJ R6P folks have waited for long enough GM!!! Build early orders before any new dealer orders regardless of allocation. Stop treating your most loyal customers so unfairly!!!

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07-09-2009, 11:33 AM	#3
TongnarSS Drives: 2006 VW GTI Join Date: Jun 2009 Location: Bay Area, CA Posts: 43	rly GM? thats it? changing the color to green? rly? at least try new fonts or something

07-09-2009, 11:39 AM	#7
fireresq157 Drives: 1997 SS & 2010 2SS/RS Join Date: Aug 2006 Location: South Florida Posts: 1,027	I guess their doing it to please Obama, se Mr president we are green like you wanted.

07-09-2009, 11:44 AM	#10
UCF w00t Geek Drives: IOM 2010 Camaro 2SS Join Date: Oct 2008 Location: Orlando Posts: 4,452	Guys, the logo in the OP is NOT definite by any means! I don't think it even came from GM! Someone just photoshopped the current GM logo from blue to green. Ed Welburn was pivotal in the design of the Camaro. Have faith that he'll get the logo done right as well!