Advertising Fees....How Much is too much? - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

Hitman84 · 03-26-2013, 06:15 PM

I posted this in the RI thread of the New England forum but decided to move it over here for a broader range of opinions.
I'm curious what some of us have paid in advertising fees specifically?
With today's reveal of the 2014 I really am not a fan, so it was finally time to go order my first brand new car.

Went to one of the local dealers and we haggled pretty good on the price of my trade and I got them to a point I thought was fair for both ends.

Salesman said they were willing to go invoice on a 2lt with me and printed out two sheets showing invoice and msrp from an "autopartners.net" website.
Invoice was like $50 above edmunds invoice price but I wasn't going to squabble over that and it wasn't a huge deal.
Then he said there'd be $800 in advertising fees.

This is my first new car but I thought that was a bit hi so I walked.
I wasn't even out of the dealership 10 minutes when I got a call saying they'd knock it down to $500 for advertising fees. What have you guys paid in advertising fees?

BTW the car built on this site was
2LT
Inferno Exterior
Inferno Interior
Hood and Hockey Stripes
Auto
Spare Tire
Quarter Flares.

Their invoice was 31,139 and original price with the first advertising fee was 31939.
Am I wrong and just new to this or is that nuts for advertising fees?

swhitney2003 · 03-26-2013, 06:22 PM

I'd say an advertising fee is 100% bs, no matter the amount.

pincoin · 03-26-2013, 06:25 PM

I wouldnt pay it either!

Mr. iNCREDIBLE · 03-26-2013, 06:27 PM

Advertisting Fee?

WTF is that, some dealer Bull, never heard of such a thing.. what else they add on, car washing fee for keeping it clean while it sat on the lot? Maintaining tire pressure and battery charge fee?

run away..

Rhyder · 03-26-2013, 06:29 PM

I have never heard of that before either, but maybe my dealer folds that into the handling and other junk fee's.....

What is the total junk fees you are paying for the car? Maybe it equals out.

Hitman84 · 03-26-2013, 06:32 PM

For whatever reason they talked value of my trade first. Didn't care because we talked prices of each seperately.
Told them exactly what I wanted, was shown a print out of the sites numbers but was told it was missing the advertising fees.
Not sure where they got the number from and said it would be $800.
Said nope, deal breaker and left.
Got the call 5 mins later dropping it to $500 and just said I'd think about it.
Nothing else was discussed, didn't get into finance or anything.
Apparently the fleet manager wasn't there.

So Cal Camaro · 03-26-2013, 06:38 PM

They tried that Advertising Fee crap on me when I ordered my 1LE, told them they could stick the $800 fees and started to walk...then they were able to waive them on the spot....don't pay it...

Hitman84 · 03-26-2013, 08:03 PM

I guess I'll see what happens tomorrow, will they call? who knows.

If not I'll hit the other chevy dealerships in my area.

Tyler360 · 03-26-2013, 08:12 PM

I've never even heard of advertising fees, I wouldn't pay that!

cadyshac · 03-26-2013, 08:54 PM

Advertising fees? Never heard of that and have purchased many new cars.

Don't walk, run away.

If you don't give Becky D. a shot at your business you are cheating yourself.

Find a car on a lot that is equipped the way you want and try to buy it, no way I would pay invoice on a new camaro!! However your trade may complicate things for you.

Hitman84 · 03-26-2013, 09:00 PM

Quote:

Originally Posted by cadyshac

Advertising fees? Never heard of that and have purchased many new cars.

Don't walk, run away.

If you don't give Becky D. a shot at your business you are cheating yourself.

Find a car on a lot that is equipped the way you want and try to buy it, no way I would pay invoice on a new camaro!! However your trade may complicate things for you.

I wish I could work with Becky, it's obvious just how awesome she is from ALL the love she gets on here and has been awesome answering question for me personally.
RI to Michigan though is a real major trek.....Especially with a trade involved.

TJR1952 · 03-27-2013, 12:49 AM

There is such a thing called advertising fee , but a dealer can waive or discount whatever they want to sell a car. The trick to buying a car is to buy from a dealer who will give you the best out the door price. Shop around and be ready to walk. Buy only when you feel you have found the best price. Remember , they only have the upper hand if you give it to them. Even when your dealing with a car that is in demand , you might have to pay a higher price , but as long if its the best price you can find.

Hitman84 · 03-27-2013, 01:01 AM

according to my research from edmunds, "advertising fees" should be right in the GM invoice and not "extra" fees tacked on by the dealer.
From the way hurd was doing it, they were simply tacked on.
I'm not someone who thinks dealers shouldn't make profit, that's why they're in the business. That said, I'm going to get the best deal possible and the thought that a buyer has to pay the advertising fee for a company seems nuts to me, said company pays for advertising to get business.
We don't go to wal-mart, spend $1000 on a new tv then another 200 because they advertised a sale for that model tv.

03-26-2013, 06:15 PM	#1
Hitman84 Drives: 2022 Rapid Blue 2SS 1LE Join Date: Sep 2012 Location: Rhode Island Posts: 756	Advertising Fees....How Much is too much? I posted this in the RI thread of the New England forum but decided to move it over here for a broader range of opinions. I'm curious what some of us have paid in advertising fees specifically? With today's reveal of the 2014 I really am not a fan, so it was finally time to go order my first brand new car. Went to one of the local dealers and we haggled pretty good on the price of my trade and I got them to a point I thought was fair for both ends. Salesman said they were willing to go invoice on a 2lt with me and printed out two sheets showing invoice and msrp from an "autopartners.net" website. Invoice was like $50 above edmunds invoice price but I wasn't going to squabble over that and it wasn't a huge deal. Then he said there'd be $800 in advertising fees. This is my first new car but I thought that was a bit hi so I walked. I wasn't even out of the dealership 10 minutes when I got a call saying they'd knock it down to $500 for advertising fees. What have you guys paid in advertising fees? BTW the car built on this site was 2LT Inferno Exterior Inferno Interior Hood and Hockey Stripes Auto Spare Tire Quarter Flares. Their invoice was 31,139 and original price with the first advertising fee was 31939. Am I wrong and just new to this or is that nuts for advertising fees? Last edited by Hitman84; 03-26-2013 at 06:30 PM.

03-26-2013, 06:25 PM	#3
pincoin Camaro owner since 1982 Drives: 2012 Camaro 2SS-RS Conv IBM L99 Join Date: Jul 2009 Location: PA Posts: 1,651	I wouldnt pay it either! __________________ 2012 Camaro RS-SS Conv IBM, L99 1968 Camaro RS Coupe 327 AT 1968 Camaro RS-SS Conv, sold 1993

03-26-2013, 06:27 PM	#4
Mr. iNCREDIBLE Drives: 2012 2SS/RS Convertible Join Date: Aug 2012 Location: SoCal Baby... Posts: 2,530	Advertisting Fee? WTF is that, some dealer Bull, never heard of such a thing.. what else they add on, car washing fee for keeping it clean while it sat on the lot? Maintaining tire pressure and battery charge fee? run away.. __________________ *I'm only responsible for what I say, not for what you fail to understand.*

03-26-2013, 06:38 PM	#7
So Cal Camaro So Cal Race Team Drives: 2013 Camaro Join Date: Mar 2010 Location: Sunny So Cal Posts: 3,584	They tried that Advertising Fee crap on me when I ordered my 1LE, told them they could stick the $800 fees and started to walk...then they were able to waive them on the spot....don't pay it... __________________

03-26-2013, 08:12 PM	#9
Tyler360 Drives: 2011 Camaro 2SS/RS Join Date: Jul 2011 Location: Wittenberg, Wisconsin Posts: 701 View My Garage	I've never even heard of advertising fees, I wouldn't pay that! __________________ My Build Thread:http://www.camaro5.com/forums/showthread.php?t=287531

03-26-2013, 06:22 PM	#2
swhitney2003 Drives: none Join Date: Sep 2011 Location: none Posts: 21	I'd say an advertising fee is 100% bs, no matter the amount.

03-26-2013, 06:29 PM	#5
Rhyder Drives: 2012 45 Anniversary Vert Join Date: Apr 2012 Location: atlanta Posts: 2,511	I have never heard of that before either, but maybe my dealer folds that into the handling and other junk fee's..... What is the total junk fees you are paying for the car? Maybe it equals out.

03-26-2013, 06:32 PM	#6
Hitman84 Drives: 2022 Rapid Blue 2SS 1LE Join Date: Sep 2012 Location: Rhode Island Posts: 756	For whatever reason they talked value of my trade first. Didn't care because we talked prices of each seperately. Told them exactly what I wanted, was shown a print out of the sites numbers but was told it was missing the advertising fees. Not sure where they got the number from and said it would be $800. Said nope, deal breaker and left. Got the call 5 mins later dropping it to $500 and just said I'd think about it. Nothing else was discussed, didn't get into finance or anything. Apparently the fleet manager wasn't there.

03-26-2013, 08:03 PM	#8
Hitman84 Drives: 2022 Rapid Blue 2SS 1LE Join Date: Sep 2012 Location: Rhode Island Posts: 756	I guess I'll see what happens tomorrow, will they call? who knows. If not I'll hit the other chevy dealerships in my area.

03-26-2013, 08:54 PM	#10
cadyshac It's in the hole! Drives: '11 2SS L99 SGM, '18 2SS, M6, HWSE Join Date: Apr 2011 Location: Kentucky Posts: 1,377	Advertising fees? Never heard of that and have purchased many new cars. Don't walk, run away. If you don't give Becky D. a shot at your business you are cheating yourself. Find a car on a lot that is equipped the way you want and try to buy it, no way I would pay invoice on a new camaro!! However your trade may complicate things for you.

03-27-2013, 12:49 AM	#12
TJR1952 Drives: 2013 2LT Join Date: Jun 2012 Location: WEST COVINA,CA Posts: 286	There is such a thing called advertising fee , but a dealer can waive or discount whatever they want to sell a car. The trick to buying a car is to buy from a dealer who will give you the best out the door price. Shop around and be ready to walk. Buy only when you feel you have found the best price. Remember , they only have the upper hand if you give it to them. Even when your dealing with a car that is in demand , you might have to pay a higher price , but as long if its the best price you can find.

03-27-2013, 01:01 AM	#13
Hitman84 Drives: 2022 Rapid Blue 2SS 1LE Join Date: Sep 2012 Location: Rhode Island Posts: 756	according to my research from edmunds, "advertising fees" should be right in the GM invoice and not "extra" fees tacked on by the dealer. From the way hurd was doing it, they were simply tacked on. I'm not someone who thinks dealers shouldn't make profit, that's why they're in the business. That said, I'm going to get the best deal possible and the thought that a buyer has to pay the advertising fee for a company seems nuts to me, said company pays for advertising to get business. We don't go to wal-mart, spend $1000 on a new tv then another 200 because they advertised a sale for that model tv.