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Old 02-05-2009, 05:00 PM   #1
MerF
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"Leverage" on TNT got paid by Hyundai

This week's episode of Leverage had some pretty damn obvious marketing of the Genesis.

Anyone else happen to watch it? The car does look handsome, once you realize it's a Hyundai. They watched the actor playing with the little knobby thing to activate the GPS and then when it came on they made sure to watch the Hyundai logo for a second, then highlighted the car's remote start.

It was really really obvious marketing and I was a little annoyed by it. But that may be because it wasn't marketing the Camaro, who knows.
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Old 02-05-2009, 05:01 PM   #2
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This thing?
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Old 02-05-2009, 05:16 PM   #3
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Wink

thats the 'concept'



'production' version

we have a few of them at my local Ford/Hyundai dealer in my town. it is a DAMN nice looking car. WITH a V8 it is under 40k, and it is fast (almost 400hp ).
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Old 02-05-2009, 09:56 PM   #4
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So companies shouldn't sponsor shows? Is that what your saying?
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Old 02-06-2009, 07:44 AM   #5
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Not at all, I like product placement done tastefully. And I like Leverage a lot. But the way the directors did this placement was really really bad.
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Old 02-06-2009, 09:14 PM   #6
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Quote:
Originally Posted by MerF View Post
Not at all, I like product placement done tastefully. And I like Leverage a lot. But the way the directors did this placement was really really bad.
Well, I guess they were strapped for cash.
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