[Quinten_33]

They need to have a 30-second ad without voice-overs that simply shows the 1LE family lapping a track and ZL1s flying down backroads, and shows the Camaro logo at the end. Have a secondary ad with ZL1s at the drag strip and convertibles winding down mountain roads(with good exhaust notes). Let the cars do the talking. Heck, throw a Hellcat beside the ZL1 at the strip and GT350R on the track, both falling behind the Camaro.

[motorhead]

Originally Posted by Gen6_1Le

It's a good thing the internet wasn't around when the 3rd generation first came out , i seen grown men cry back then . I do agree with you 100%, and Chevy won't allow the internet crowd refresh haters to run there corporation either.

I cried more when the 4thgen came out. Even though it performed better it was ugly. Im not of fan of this 2019 refresh ,but I would still take it anyday over the fourth. Thank god they were still making Trans Ams in those days.

[cskipgo]

Originally Posted by motorhead

I cried more when the 4thgen came out. Even though it performed better it was ugly. Im not of fan of this 2019 refresh ,but I would still take it anyday over the fourth. Thank god they were still making Trans Ams in those days.

I was not a fan of the 4thGen either. I had a 3rdGen and was very happy with it. Being a refresh this isn't as much of a change, but it sure has received a lot of attention.

[arpad_m]

The other problem I see is that while Chevy did basically nothing remarkable or commendable to the Camaro for 2019 (sans adding the A10), they degraded<bksp><bksp><bksp> switched to a polarizing new look and the Mustang got better in every way.

Granted, I haven't driven the 18 GT yet, but did see a few recently, and they look somewhat better, the interior is nice, Ford upgraded the engine (port injection! no more valve coking!), and reviews are also mostly positive. If I had to choose a new car today, I would seriously consider the Mustang, which is a pretty bad state of affairs for a Chevy guy. IMO my 2SS is still superior, but the margin is now razor thin. True, I could've gotten the 1LE, but still. Hope the 7th gen will be as amazing as the original 6th gen was/is.

This is not to say I'm not amazed by and absolutely satisfied with my car, because I am , it's just my 2 cents'.

[Number 3]

Everyone keep in mind, Chevrolet does not advertise the Corvette either.

The Camaro is marketed far more than you are willing to give GM credit for to the audience they intend. NASCAR is now one of those.

When you stop seeing ads on television you will know they don't work. Companies don't spend BILLIONS on TV ads alone for nothing. They get something for it. Which goes to the point of the Camaro. If GM believed they would sell more Camaros with ads they would have done it. You guys who (not an insult) don't do it for a living or have degrees in it seem to think you know more than the people at GM about doing TV ads. We don't. As I've mentioned in the past, Mrs. Number 3 was at one point in her career, the Marketing Manager for Corvette and there are reasons GM does not need to spend money on Corvette TV ads.

You may suggest GM take the tact of using the Camaro to boost Chevy.....oh wait they've done that already.

So other than making us feel good, there is very likely no business case for GM to create the commercial and buy TV time. Just as an example, if you spend $10,000,000 on producing a commercial and buying air time, and then for giggles assume GM makes $3,000 per Camaro (8% on ATP which would be VERY good) you would need to sell 3,333 more Camaros just to break even.

Take my current companies products. When was the last time you saw a TV advertisement for International Trucks? Or one of our competitors for that matter? TV ads do not reach our intended customer in a way that is meaningful to sales. It doesn't mean we don't advertise or market our products. We do a LOT of that. It just isn't in ways you see every day.

GM believes that they are marketing the car to it's intended customers without running TV ads.

[Boost Creep]

Dodge seems to do just the opposite.
Tons of commercials with tire smoke and hooning, and around here the streets are littered with Chargers and Challengers.

People are bitching about Camaro sales versus Challenger and Mustang, and it just seems Dodge and Ford run commercials and GM doesn't.

I'm not a marketing expert, but this is just what I see so I called it out.
Poor sales and no commercials aimed at the average public.

[lt4camaro]

Originally Posted by Boost Creep

Dodge seems to do just the opposite.
Tons of commercials with tire smoke and hooning, and around here the streets are littered with Chargers and Challengers.

People are bitching about Camaro sales versus Challenger and Mustang, and it just seems Dodge and Ford run commercials and GM doesn't.

I'm not a marketing expert, but this is just what I see so I called it out.
Poor sales and no commercials aimed at the average public.

Plain and simple, Poor marketing on the Camaro. Chevrolet and Camaro need to be in your face like Dodge, need to get your blood pumping like Dodge. Look at the Challenger marketing, look at the constant changes to keep that car interesting. Look at the effort Dodge puts in to let the world know of these changes and finally look at Challenger sales

If Chevrolet starts believing there cars will sell themselves because they are so good, there dreaming. Look at whats going on with Cadillac, fantastic cars and none are selling and are overpriced. Similar to the Camaro.

[motorhead]

Ive never purschased a car from a TV add. To me they are not worth it for cars like the Camaro. They are marketed in a way that people who are into cars, like the Camaro, already know about it. The TV commercial isnt adding anything to it. TV in general is dying for marketing. I do everything I can to not watch commercials on TV. I learn about products when and where I want too with the internet.

[hotlap]

Dodge sells five models in total. Two of them are Challenger and Charger. In contrast, Camaro is a niche vehicle for Chevy/GM that has outsold Challenger every year of its existence.

Once fleet/rental sales are separated out of the totals, Camaro retail outsold Mustang and Challenger handily in the 2017.

[SpeedIsLife]

I'm still wondering what the sales totals for the 2010-2015 MY in the Camaro would look like if rentals were factored out..

[SDG23]

Mabye Chevy doesn't "need" to run Camaro ads, but would it hurt to show some SS and ZL1 Camaro headlights peering out through a massive cloud of burnout smoke and some cool shots of them tearing up the track? Nope! But then again, I don't recall ever seeing any cool Mustang commercials either and they litter the roads around here something awful. It's so bad I begin to wonder if the people are just hard wired to automatically buy Mustang when they want something more sporty.

Dodge does much better at marketing and like the poster above said, I also see tons of Chargers and Challengers on the road here. Granted most are v6 models (as are the Mustangs) but at least Dodge gets the word out and it certainly doesn't harm their sales. I saw a 6.4L Scat Pack Challenger at a car show today and it was nice looking, but huge...that thing's a boat.

[bandit38]

If they are going to do Camaro commercials they should make them memorable and not run of the mill.

I remember these and it's been 20 years !


http://youtu.be/fTkDMPJRiKs

http://youtu.be/f9Ho-uyPock


Can someone explain to me how to embed these ?
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[F1FTY]

Originally Posted by bandit38

If they are going to do Camaro commercials they should make them memorable and not run of the mill.

I remember these and it's been 20 years !


http://youtu.be/fTkDMPJRiKs

http://youtu.be/f9Ho-uyPock


Can someone explain to me how to embed these ?
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I remember the first one! That WS6 was so bad ass when it came out.

[Boost Creep]

If the Camaro is killing the Challenger and Mustang in sales then why the refresh to improve sales.
I r cornfused.

Mustang.


Camaro.
Never saw this one, but to be honest it sounds like a boring infomercial.