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Old 04-01-2011, 10:45 AM   #1
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Exclamation March 2011 Camaro Sales and Production Figures

March 2011 Delivery (sales) Stats:

Camaro March 2011 Deliveries (actual sales): 8,964
Total Deliveries in 2011: 19,972

March 2011 Production Stats:

Camaros Produced in March 2011: 10,191
Total Model Year 2011 Camaros produced to date: 76,985

Compared to Competition:

Mustang sold 8,557 units in March 2011
Challenger sold 3,989 units in March 2011
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Last edited by Enator; 04-01-2011 at 12:07 PM.
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Old 04-01-2011, 10:55 AM   #2
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You can see where everyone jumped on the 5.0 GT and then sales evaporated almost overnight
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Old 04-01-2011, 11:16 AM   #3
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I think they all might have big numbers because of tax refunds
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Old 04-01-2011, 12:08 PM   #4
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hmmmm
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Old 04-01-2011, 12:14 PM   #5
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And what about Volt
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Old 04-01-2011, 02:58 PM   #6
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I would like to see how many convertibles were produced and sold this month. The coupes are probably taking a backseat for awhile. Pony car market is strong again, even with the insane gas prices.

Edit: I will see what I can find on the Vert production/sales
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Old 04-01-2011, 08:56 PM   #7
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And Ford barely beat GM in total sales for March. GM stopped the promotions I hear.
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Old 04-01-2011, 09:44 PM   #8
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Nobody I have messaged knows the coupe/vert split. Several reports on the web do credit the convertible as one of the "hot" passenger cars along with the Regal and CTS I believe.

I'm gonna do I math problem and then go to bed, I am rounding to the nearest whole because I am tired.
I see a bump in production from Dec to Jan of about 3000 units. GM had been riding pretty low through the last half of the year so I can honestly say that the additional units were most definitely verts. It's hard to tell how many coupes are not being produced now to make room for the verts, but if coupe sales had lingered at a rough average of 5000 per month for the last 4 months, that's what i'm gonna use

In January, the coupe sold 4800, without the vert available because production starts soon. I see 6200 sold in Feb and I believe verts were starting to appear mid-Feb if i'm not mistaken. This month 9,000 were sold as GM retained the 10,000 production run of the Camaro. I see a 3000 unit increase in December, I see 4500 more Camaro's being sold in March than in Jan.

I can say that a possible 45/55 split (vert/coupe) sounds decent off the top of my head. This would be high volume share but sales at first would are expected to be high. We seen a 30% sales increase over last month (some verts were sold in Feb), Sales doubled from Jan when the vert was not available but the production numbers stay the same.

Sales only increased from last year by 60 cars, which means the coupe's sales are starting to slide a bit. If sales were sustained from last year, March would have been close to 14,000 (which is over Oshawa's regular duty). Convertibles usually sell very well in April and throughout the summer. Coupe sales should see a nice bump in July after the 2012's are readily available.

Heres the sales plan though, as coupe sale decrease, the vert will stabilize sales throughout the spring and into summer. The coupe should be receiving updates or a slight refresh/interior and should bring some sales until winter. Sales will naturally start to slump, as there have been about 175k Camaro's sold since 2009. The 6 month special models and ZR1 is great free advertising that translates into real sales.

need to sleep
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Old 04-01-2011, 10:47 PM   #9
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Old 04-03-2011, 06:34 PM   #10
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Old 04-03-2011, 07:21 PM   #11
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imagine how much higher deliveries might have been if cars weren't trapped on trailers being held hostage. Good numbers either way.
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Old 04-03-2011, 08:14 PM   #12
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I would like to see the vert numbers as well.
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Old 04-03-2011, 09:18 PM   #13
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Quote:
Originally Posted by Augie1978 View Post
I would like to see the vert numbers as well.
The majority of sales this month were convertibles, I just can't find a solid number. The convertible's started shipping in mid February, owners and dealers started receiving their cars in the last week of Feb. There was a bump in sales from Jan to Feb of 1482 units and some of that had to do with the manufacturer rebates that were active in Jan-Feb on 2010 Camaro's. The rebates were not large enough to really make an impact (as some of those were regional) so I firmly believe that a good portion of the 1482 February bump was convertibles at the end of the month. The rebates stopped 1 March and the 2719 unit increase in March was all convertible, along with the February numbers (because the average has increased month over month) and were at 4201 convertibles in March. I made an educated guesstimation a few months ago and said that the Camaro convertible pre-sale numbers were probably about 5000. We got a 1500 and a 4200 unit increase all of the sudden (convertibles of course) which is a solid 5700 cars. I wouldn't be so positive if these numbers were non-traditional and outside of the current sales trend, but this is a clear boost in sales and I still say that pre-orders were around 5000.

Seasonal increases are also a factor, but still too early for true spring sales. The question is now, how much is the convertible cannibalizing the coupes sales and production? I didn't expect the coupe sales to be below 5000 before the convertible was released, prior to the production of the convertible on 28 Jan , the Camaro coupe was being produced at about 9000 in Jan. There was a production slow down in the fall, but the average number throughout the 5th Gens cycle is 9000-10000 per month. I believe that the convertible has cannibalized nearly 50% of coupe production, which in turn will affect its sales at that figure if not more. The better the convertible does, the less coupes will be made.

March was the first full month of convertible sales and this was the big sales surge that the vert brought. This month was mainly those pre-sales numbers, April may contain some of those too so its possible the numbers will be boosted over what was posted this month. If it starts to slump again.. It might be time to put some incentives on those 2010's...
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Old 04-03-2011, 11:01 PM   #14
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Old 04-03-2011, 11:49 PM   #15
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Old 04-04-2011, 06:15 AM   #16
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How come Challenger is always on the bottom? Their number is half of the other two. Is it because the exterior, the interior, or the engine quality?
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Old 04-04-2011, 09:12 AM   #17
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Quote:
Originally Posted by alexcfwu View Post
How come Challenger is always on the bottom? Their number is half of the other two. Is it because the exterior, the interior, or the engine quality?

From what I've seen in my area, if it isn't related to production numbers it due to their cost. I'd say 99% of the ones I've seen around here are $50k+ which definitely limits sales away from a lot of people who would like to drive them. Personally, I love the body style, however, interior wise they are a hodge-podge of 300M and Charger parts. Disappointing really given how nice the lines are.
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Old 04-04-2011, 09:13 AM   #18
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the chally is probably on the bottom for a couple of reasons,or at least i think the reason's are,(1)it is about 7-10 grand more for comprably equipped camaro and (2)it's a dodge,not saying anything bad about the chally,i like the looks of them,almost as much as the camaro,hell the mustang has grown on me as well,but as far as a sports car,the camaro is the only one i have ever owned,i am on my third since i have been driving,i am knocking on the big 50 yr.old mark,aarrrrggg!
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Old 04-04-2011, 10:06 AM   #19
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Great numbers! We're hanging in there! I hope the trend remains very close to this and sales continue to be strong. I love how close it is and that we have challengers from the Big Three.
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Old 04-04-2011, 10:34 AM   #20
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I'd be interested to see what the Genesis and 370Z numbers look like for this timespan, too... because they really are the import versions of muscle cars, even though so many call the 370Z a sports car because of its 2 seat interior layout.

the Challenger is probably in last place because it is more expensive and kind of a niche car... I love the way it looks and I will probably own one somewhere down the road... but its just not meant to be a sales leader like the Camaro and Mustang are... and it never really was, even back in the early '70s.

I love seeing the Camaro and Mustang battle it out for sales dominance... because it means that Ford and GM are doing well... and lets face it, the Camaro has brought competition back to the market, and Ford has had to improve the Mustang to keep up... RIP 4.6L mod motor... I doubt many of us will miss you... lol
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Old 04-04-2011, 10:45 AM   #21
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You can see deliveries on this way too
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Old 04-04-2011, 12:02 PM   #22
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How come Challenger is always on the bottom? Their number is half of the other two. Is it because the exterior, the interior, or the engine quality?
It's a combination of price and market demand. Although I've driven a new Hemi Challenger owned by a friend at work, I wouldn't trade my 1SS for it. Overall the Challenger is a nice car, decent 'retro' styling, build quality on par with the Camaro but overpriced for what you get.
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Old 04-04-2011, 12:06 PM   #23
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hopefully they can pull the actual numbers of 2011 camaros made and the VINs.. i would love to see where mine stands in line..
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Old 04-04-2011, 12:35 PM   #24
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Any way to get a breaddown on camaro models sold. Would be interesting to see how many V6 vs V8 models sold and of which how many were RS models.
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Old 04-04-2011, 05:05 PM   #25
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Thanks to everyone who tried to educate me on the differences. It's just kinda sad to see the trio is really just a two horse race.

With that said, maybe Challenger should be priced like the rest so the competition is real. After all, without the "niche" viper, I am not really sure what they have to offer. Not to mention, viper is in the league of its own (perhaps against a ZR1 and GT1000?)
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