05-03-2010, 07:15 PM
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#469
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General Motors Aficionado
Drives: 2023 GMC Canyon, 2023 Expedition
Join Date: Aug 2008
Location: Florida
Posts: 37,375
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Quote:
Originally Posted by Number 3
Originally, it was an effort to create a stronger identification with the company. The number of people today that still say, "I'd never buy a GM, but Chevy is ok" would surprise you. This was a directive from Mr. Lutz as I recall.
However, GM has since decided that with a strong focus on the 4 main brands, Cadillac, Chevrolet, GMC and Fenwick's Favorite (Buick if you don't know Fen), that this identification would no longer be necessary.
Brand awareness now trumps corporate awareness.
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I slapped the GM badges on my '03 Envoy.
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2023 GMC Canyon Elevation
2023 Ford Expedition SSV (State-Issued) |
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