Say goodbye to the GM chicklet corporate emblem badge. - Page 34 - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

*Camaro_Corvette* · 05-03-2010, 05:12 PM

Quote:

Originally Posted by caverman

He is talking about the GM chicklet at the bottom of the fender.

I think they stopped putting those on when GM took bail out money and became "Government Motors" for a while. They also stopped putting the "Perfomance Division" tag in the engine compartment as well.

The GM Chicklet was removed from all GM cars....not just the Camaro.

Seriously? "Government Motors" . . . Are we not passed this :-/

Lets see if the rest of this thread can go without politics.

JEFF2010SSMANUAL · 05-03-2010, 05:21 PM

Mine is still there, I LOVE GM cars, the only American car I ever buy. Maybe a Ford, but thats it.

Number 3 · 05-03-2010, 06:29 PM

Originally, it was an effort to create a stronger identification with the company. The number of people today that still say, "I'd never buy a GM, but Chevy is ok" would surprise you. This was a directive from Mr. Lutz as I recall.

However, GM has since decided that with a strong focus on the 4 main brands, Cadillac, Chevrolet, GMC and Fenwick's Favorite (Buick if you don't know Fen), that this identification would no longer be necessary.

Brand awareness now trumps corporate awareness.

PAUL SS · 05-03-2010, 06:48 PM

Wait, where is my "Body by Fisher" logo?

el ess A · 05-03-2010, 07:07 PM

Quote:

Originally Posted by Paul SS

Wait, where is my "Body by Fisher" logo?

Hahaa! That was gone a LONG time ago! I think you can still get some if you really want them.

Angrybird 12 · 05-03-2010, 07:12 PM

I added the Chicklets to mine....

FenwickHockey65 · 05-03-2010, 07:15 PM

Quote:

Originally Posted by Number 3

Originally, it was an effort to create a stronger identification with the company. The number of people today that still say, "I'd never buy a GM, but Chevy is ok" would surprise you. This was a directive from Mr. Lutz as I recall.

However, GM has since decided that with a strong focus on the 4 main brands, Cadillac, Chevrolet, GMC and Fenwick's Favorite (Buick if you don't know Fen), that this identification would no longer be necessary.

Brand awareness now trumps corporate awareness.

I slapped the GM badges on my '03 Envoy.

ronss · 05-03-2010, 07:17 PM

paul ss sadly fisher body is no longer around, i live in miami fl and i recently went back to lansing mi where the fisher plant was ,i worked there in the 70s making olds442,cutlas,ninety eights,and other models,well to my surprise the plant was completely flattened,very very sad..had a 67' ss 396 at the time,grew up there ..if anyone on this forum lived or knows about lansing in the 60s and 70s then they know,hung out with our friends and bad ass rides at an area downtown we called "the gut",oh well im happy in my life and a proud owner of a 2ss/rs 2010..

yzfmik · 05-09-2010, 12:34 PM

Why do some cars have the GM emblem on the side and some don't?

Andro · 05-09-2010, 12:37 PM

is your friend there are a bunch of threads on this subject. Early production models had them just not sure when they cut them off though

Apex Paul · 05-09-2010, 12:38 PM

gremlins

monstertodd · 05-09-2010, 12:39 PM

Ok, others are going to flame you for not using the search function.......

But I'll explain it. Relatively early in 2010 production, GM decided to stop putting the "chiclets" on the sides of their vehicles. It was somewhere between VIN 40,000 and 50,000.

They are known as the GM "Badge of Excellence".

TahoeCamaro · 05-09-2010, 12:41 PM

Quote:

Originally Posted by Andro

is your friend there are a bunch of threads on this subject. Early production models had them just not sure when they cut them off though

I think it was because they wanted each GM brand to be looked at as individual brands, and not all part of one big brand (GM).

"prima"Donna · 05-09-2010, 01:08 PM

It was to save money...

05-03-2010, 06:29 PM	#465
Number 3 Hail to the King baby! Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008 Location: Illinois Posts: 12,300 View My Garage	Originally, it was an effort to create a stronger identification with the company. The number of people today that still say, "I'd never buy a GM, but Chevy is ok" would surprise you. This was a directive from Mr. Lutz as I recall. However, GM has since decided that with a strong focus on the 4 main brands, Cadillac, Chevrolet, GMC and Fenwick's Favorite (Buick if you don't know Fen), that this identification would no longer be necessary. Brand awareness now trumps corporate awareness. __________________ "Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley

05-03-2010, 06:48 PM	#466
PAUL SS The Mark of Excellence Drives: 2010 ABM 1SS RS LS3 Join Date: Jan 2009 Location: Smallest State in the Union Posts: 8,688 View My Garage	Wait, where is my "Body by Fisher" logo? __________________ BMR, CAI, DynoMax, Elite Eng., Hurst, Jannetty, Clear Image Headers & Hi Flow cats, Jet Hot, LSR, TSW, VMax, Vredestein

05-03-2010, 07:12 PM	#468
Angrybird 12 7 year Cancer Survivor! Drives: 17 Cruze RS, 07 G6 GT, 99 Astro Join Date: Dec 2007 Location: East Tennessee Posts: 21,546	I added the Chicklets to mine.... __________________ Cancer's a bitch! Enjoy life while you can! LIVE, LOVE, DRIVE... The Bird is the word!

05-09-2010, 12:34 PM	#471
yzfmik Drives: '10 Summit White 2LT M6 Join Date: Apr 2010 Location: Spring Hill, FL Posts: 217	GM Chicklet Emblem on side? Why do some cars have the GM emblem on the side and some don't? __________________ '10 Summit White 2LT M6, 5% Tint

05-09-2010, 12:37 PM	#472
Andro NOICE!!! ™ Drives: Force Fed 427 Join Date: Jan 2009 Location: GOT BOOST? Posts: 5,213 View My Garage	is your friend there are a bunch of threads on this subject. Early production models had them just not sure when they cut them off though __________________

05-03-2010, 05:21 PM	#464
JEFF2010SSMANUAL JEFF2010SSMANUAL Drives: IOM 2SS/RS LS3 Join Date: Aug 2008 Location: Northern IL Posts: 1,953	Mine is still there, I LOVE GM cars, the only American car I ever buy. Maybe a Ford, but thats it.

05-03-2010, 07:17 PM	#470
ronss Drives: 2SS CGM/GRND FX/STRIPES/CAI, manual Join Date: Mar 2010 Location: pembroke pines fl Posts: 619	paul ss sadly fisher body is no longer around, i live in miami fl and i recently went back to lansing mi where the fisher plant was ,i worked there in the 70s making olds442,cutlas,ninety eights,and other models,well to my surprise the plant was completely flattened,very very sad..had a 67' ss 396 at the time,grew up there ..if anyone on this forum lived or knows about lansing in the 60s and 70s then they know,hung out with our friends and bad ass rides at an area downtown we called "the gut",oh well im happy in my life and a proud owner of a 2ss/rs 2010..

05-09-2010, 12:38 PM	#473
Apex Paul Drives: Wagon Queen Family Truckster Join Date: Oct 2009 Location: Louisville, Ky Posts: 1,476	gremlins

05-09-2010, 12:39 PM	#474
monstertodd Drives: 2010 Cyber Grey Metallic 2SS/RS M6 Join Date: Nov 2009 Location: Tega Cay, South Carolina Posts: 4,032 View My Garage	Ok, others are going to flame you for not using the search function....... But I'll explain it. Relatively early in 2010 production, GM decided to stop putting the "chiclets" on the sides of their vehicles. It was somewhere between VIN 40,000 and 50,000. They are known as the GM "Badge of Excellence".

05-09-2010, 01:08 PM	#476
"prima"Donna HWAY STR Drives: 2010 RJT VIN#7085 & 2014 CRT C7 Join Date: May 2009 Location: New York Posts: 13,118 View My Garage	It was to save money... __________________ ~ HWAY STR ~

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