Quote:
Originally Posted by DLB
ZL1 is being design to be King of Camaros. expect to Pay to be King. who cares about a Corvette. no one..( ************ I love Corvettes just go with this************** )
You can not compare the King to anyone else bc there is no one else like the King. The Corvette is ment to be the fastest cheapest most amazing supercar that the avg hard working person can have and enjoy.... the Camaro is for the rest of us who want a car thats a muscle car not a supercar but,...A Real American Muscle Car!
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So are you arguing that the ZL1 should NOT be compared to the GT500? in which case why are they doing 580 HP, I think more like 500 is more appropriate (in line with Boss). The GT500 is slated as the affordable supercar like the corvette.
I'd accept this argument EXCEPT the ZL1 is going to be TOO good and TOO expensive for this argument. In this case the ZL1 would have SS suspension, and probably a supercharged LS3 putting out 480-500 hp. Maybe make a few other tweaks like the boss has, and make it king of the camaro line, overpriced at about 46k for the camaro lovers who want the best.
The level the ZL1 is being built however is NOT to be king of the camaros. they are building a class A sports cars thats going to compete with the corvette and the GT500... That has to have effects on the chevrolet portfolio strategy.
Wouldnt you agree? if the ZL1 was NOT trying to compete with the GT500 and "supercars", then it would be more like the mustang Boss... why would they be spending so much money on R&D building a true performance beast, and driving up the cost unneccessarily, lowering profits AND lowering sales OF THIS PROPOSED MARKET SEGMENT.
I'd argue they are doing it because this is NOT their most significant proposed market segment, as if it was, we'd have a BOSS fighter on our hands, not a GT500/corvette fighter.
GM stated that their job is to MAKE MONEY with the new cars, so obviously they aren't doing it to feel cool, they are doing it because they are trying to tap those additional markets.
Segmentation theory would suggest that there are buyer segments between the SS and corvette going untapped by GM. The Boss is Fords answer and the Zl1 is Chevys answer.... however, it goes against most logical marketing theory to cannibalize your own products unless it is part of a long term strategy.