05-05-2009, 03:11 PM
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#581
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Banned
Drives: 2003 Cobra Convertible
Join Date: Feb 2009
Location: CA
Posts: 2,925
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Quote:
Originally Posted by N6504X
I was reading the last page of the Ordering Workbook, on the Early Order Page.
"The ability to submit bona fide sold customer orders well in front of the start of production is a unique opportunity to strengthen relationships with existing customers and establish a bond with new customers." That's what it says. My question is this: How does it "strengthen a relationship" or "establish a bond" to take an order from someone, take $1000 of their money, and then completely shelve their order in favor of production for speculative sale under the guise of exposing the car to the unwary public? This is no different than being invited to a restaurant's opening one night early, and when you get there, you find out they're letting anyone in the door who bothers to show up, and then when you finally place your order, you find out they're serving the people who wandered up first since they didn't know much about the restaurant before they wandered up. Now I ask you, are you going to go back to the restaurant?
Look, you want to generate interest in this car? Put 'em on the damn street where people see 'em driving around, not stuck in a showroom. I get that you want people to come to the dealership and actually see the thing, but my dealer I ordered from, on 11/3/08, is the largest car dealer in the largest city in Mississippi, and they're not even going to get their V-6 car for tomorrow's 'unveiling'. So that worked out really well....
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I agree with this post.
But the car that is used to attract people to the dealership is also there to get people to look at other chevy cars. The camaro might get them in the door, but they may end up driving off with something else made by Chevy.
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