[Mr. Wyndham]

Survey: Cadillac The Top Auto Brand in the US for Vehicle Satisfaction
Jim Taylor
General Manager, Cadillac

We all have our favorites, our own loyalties and preferences. But in a survey of new vehicle buyers released today, only one brand can be at the top. The number one brand in the US in owner satisfaction in 2008 is Cadillac, according to AutoPacific’s annual Vehicle Satisfaction Awards (VSA) study.

This study is based solely on the opinions of actual new vehicle owners rating their new 2008 models. AutoPacific adds no “3rd party” opinion to the owner survey results, which are grouped into 28 car and truck segments. For more information, check out AutoPacific’s blog. Cadillac’s overall win stems from the Escalade, Escalade EXT, the new CTS sport sedan and the DTS luxury sedan each winning the title as “most satisfying” in their individual market segments. Across all segments in the study, no auto brand (including BMW, Lexus, Mercedes and the others) was rated as highly by consumers as Cadillac.

And the good news from vehicle buyers doesn’t end there. GM had 11 overall segment winners, more than any other manufacturer. Chevy HHR, Chevy Silverado HD, Saturn Sky, Buick Enclave, GMC Acadia, Saturn VUE and HUMMER H3 were also named “most satisfying” in their respective segments.

There are no higher accolades than those earned from real owners who have spent real money on new vehicles. Specifically in the luxury business, high levels of opinion and satisfaction of the most discerning consumers is the ultimate goal.

At Cadillac, Escalade has put together a record of desirability as the top large luxury SUV. This summer, we’re extending Escalade’s desirability with the most technically advanced Escalade models ever – the ultra-luxury Escalade Platinum and the Escalade Hybrid with our “two-mode” battery electric technology.

In the luxury car space, new CTS is earning a place among the highest-regarded luxury cars in the industry. The upcoming CTS-V launches this fall, elevating CTS into the ranks of the world’s highest performing cars.

It’s a terrific time for Cadillac, and for new vehicle buyers who have an unprecedented number of excellent choices. At Cadillac, we’re pleased that - according to the AutoPacific study of new vehicle owners – our brand is the most satisfying choice.

http://fastlane.gmblogs.com/