Quote:
Originally Posted by Z28 HLR
So where did the marketing go wrong? There are 1700 pleased owners, what messed up exactly?
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I'm not sure that marketing did go wrong; to make that statement would require more knowledge of the business plan than I have.
Certainly, with a $75k price tag, no one should have assumed that many of these would be sold. Could more have been sold at $60k? Certainly. Would it have been possible to make money had every unit been sold at that price? I don't know. My guess is that the strategy was to sell every unit they could at or near retail, which then allows substantially more flexibility on pricing with the remaining units. But that is only speculation, and doesn't address the question of whether or not this program was deemed a success or a failure. When or if we see a replacement, its content and pricing will contain some strong hints.