[Mr. Wyndham]

BREAKING: Chrysler announces lifetime powertrain warranty!

Posted Jul 26th 2007 11:38AM by Sam Abuelsamid
Filed under: Marketing/Advertising, Chrysler, Dodge, Jeep


var digg_url = 'http://digg.com/business_finance/Chrysler_announces_lifetime_powertrain_warranty_on _all_new_cars_and_trucks'; Chrysler today leapfrogged every other car maker by extending its powertrain warranty on every new car and truck it sells to the life of the vehicle. The warranty will apply to the entire powertrain including the engine, transmission/transaxle, drive shafts, and axles. The new warranty goes into effect today, July 26, 2007 and applies to all new 2007s that are on the dealer lots as well as 2008 models.

The warranty covers all parts and labor as long as the owner brings the car in to a Chrysler dealer at least once every five years for a free powertrain inspection. Apparently, the only fly in the ointment is that the new warranty applies to the original owner and is not transferable. If the car is sold within the first three years, the warranty reverts to the previous 3 year/36,000 mile coverage for subsequent owners. The press release is after the jump.

[Source: Chrysler]

UPDATE: The new warranty's logo has been added above. What do you think - infinity symbol with wheels a clever logo or too confusing?

Chrysler Introduces New 'Best-in-Industry' Lifetime Powertrain Warranty
on Chrysler, Jeep® and Dodge Vehicles


* The New Chrysler Lifetime Powertrain Warranty – the first from an OEM and the longest in the industry – is a statement of confidence in the reliability of Chrysler products
* Warranty covers the cost of all parts and labor needed to repair covered powertrain components – engine, transmission and drive system
* Provides worry-free ownership for new Chrysler, Jeep® and Dodge owners


Auburn Hills, Mich., Jul 26, 2007 - Chrysler today announced that the Company would extend its powertrain warranty from the 3-year/36,000-mile Basic Limited Warranty to a new Lifetime Powertrain Warranty. The new Chrysler Lifetime Powertrain Warranty applies to most new Chrysler, Jeep® and Dodge vehicles purchased from dealer inventory and delivered on or after July 26, 2007.

The Lifetime Powertrain Warranty covers the cost of all parts and labor needed to repair covered powertrain components – engine, transmission and drive system. The new powertrain warranty is limited to the first registered owner or retail lessee. Customers should contact dealers for details on vehicle selection.

"This new Chrysler Lifetime Powertrain Warranty is a statement of confidence to our customers to the reliability of their powertrain. It's peace-of-mind reassurance for as long as they own the vehicle," said Steven Landry, Executive Vice President – North America, Sales and Marketing, Service and Parts, Chrysler Group.

To continue warranty coverage, the owner must have a powertrain inspection performed by an authorized Chrysler, Jeep or Dodge dealer once every 5 years. This inspection will be performed at no charge. The inspection must be made within 60 days of each 5-year anniversary of the warranty start date of the vehicle.

Landry added, "The new Chrysler Lifetime Powertrain Warranty underscores our focus on quality and customer satisfaction. It demonstrates our commitment to customers and the confidence we have in our ability to produce quality, reliable and durable vehicles. That's why we put 'lifetime' on it."

Customers may visit Chrysler.com, Jeep.com and Dodge.com for more information. A warranty promotion – print, radio, television and Internet – begins Friday, July 27.

Unheard of!!! I'm thinking. and thinking, and I wonder if this is the future, how can any company compete unless it offeres the very same thing?

So....could this mean a GM lifetime waranty by the time Camaro rolls around?