04-25-2008, 11:03 PM | #1 |
I used to be Dragoneye...
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NEW!! Voice Your MARKETING Suggestions/Input for Focus Group on 2010 Camaro.
First off, thank you all very much for all the good input/comments in the first suggestions thread. There were a lot of very good things mentioned, and if something isn't implemented this go around, there's always the next model year...which is the point.
But this is the second suggestions thread. However, it's going to be a little more targeted. Elie (Garfin) says that the Camaro team would like gain some input/insight into marketing plans, and strategies more than actual features of the car at this point. Ask the question: How can they sell this car? Now keep in mind, that the VAST majority of us enthusiasts are already sold on the car, and it hasn't even hit showrooms, yet. And even more will flock to the car when they see the final product that they've been holding their opinions/judgment on That isn't the group that needs to be targeted in and ads/commercials/flyers/etc. As has been said many times; Don't preach to the choir. Instead, think of ways to draw in potential buyers from all over the spectrum. People who might be looking at a Honda Accord Coupe, comparable BMW series, Acuras, lower-level Audi's, etc, etc. The idea is to get these people, who wouldn't normally be looking at a Camaro, into Chevy showrooms. Based on what we've all seen so far, the car will have NO problem selling itself, but we gotta get people in to see it, first. There is going to be a narrow, 1-1.5 weeks window for ideas to be put into this thread, so make 'em REAL good. Leave the rubber on the tires, and the revs under the redline. Try not to get into page-long commercial scripts (they've got people to do that. ) instead, focus on what the above mentioned people are looking for, and try to find ways to highlight said things on the Camaro. All ideas are welcome!! Thanks again!!!! |
04-25-2008, 11:16 PM | #2 | |
SS Lightning
Drives: An SRT8 Join Date: Feb 2008
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well Transformers was a good step, did it not catch are attention I say put it in more movies and new tv shows, wondering what dodge is going to do
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04-25-2008, 11:38 PM | #3 |
Moderator
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How to sell the V6—this car is going to be the majority of sales. Sell it to those of us who want to have sporty cars but have to go to school. Make it safe so parents will buy it, but make it seem really fast. Try posing it in an ad with a Mustang and winning. The V6 is going to be impressive, so don't hold back on the power.
How to sell the V8—it should sell itself, but GM needs to advertise the V8 as faster than any production American muscle car. It also needs to be advertised as beating anything Japanese. People who love old time muscle cars tend to be anti-Asian when it comes to powerful cars. They're purists. Try posting an ad with the RWD power of the Camaro waxing the FWD power of some well-known Japanese cars. Also, put the Challenger, Mustang, and Camaro in one ad and do side-by-side-by-side comparisons. The Camaro is the best in its class in every category, so you need to exploit that. Make sure to feature young people in the ads. Advertising young people makes older buyers feel younger and makes younger buyers feel like this is meant for them. Advertise to men and women equally. While more men tend to buy for power, there are plenty of women out there who really want power. Try advertising to women using the same marketing formula as Hummer used over the past few years. Why a 4-cylinder turbo is dangerous—first and foremost, it will sell because that 260-hp LNF is fast and tough. The problem is that everyone loves Chevy muscle who loves Chevy, so selling a muscle car with the same motor as a Cobalt will cause Cobalt sales to drop. Parents will buy 4-cylinder Camaros for safe rides for their sport-driving 16-year-olds who want a cool ride to show their friends. Also, make it safe. It needs to be safe for it to sell. I will probably post more suggestions later, but this is all that came to mind right now.
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04-26-2008, 12:07 AM | #4 |
Z28 Hold Out!
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It is kind of hard for me to think of good ideas when I have no clue of the performance, and features of this awesome new car. I want to see some commercials with the same kind of feel that the Cadillacs have. "when you turn the car on, does it return the favor."
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04-26-2008, 12:09 AM | #5 |
Drives: Camaros................ Join Date: Oct 2006
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Just to follow up on what Dragon said......
The V8 will sell itself -- and that's due, in large, to the internet. Simply take it to the track a few times and the word spreads....... The bigger challenge is to sell the car in volume -- and frankly that was always pretty much V6 territory -- but with gas going up -- it becomes even moreso...... So -- the real question is: how do we reach people who would not normally consider a Camaro (or even a Mustang or Eclipse....) |
04-26-2008, 12:28 AM | #6 | |
Then you're gonna love me
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Quote:
Opps, sorry... you meant with marketing... target the 20 -29 range in beer commercials .... commercials featuring the Camaro during popular shows that hit that range as well. Along with advertising on the internet through maybe Facebook or Myspace. 30 - 40 age range will have children or be married, hit commercials during family shows. The commercials really have to punch you in the heart, make you feel alive being in a Camaro, it's more than a car, using the Transformer line... the person doesn't pick the car, the car picks you kinda marketing. It's late, I should have thought this out more but hey.
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04-26-2008, 12:47 AM | #7 |
Moderator.ca
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Could have something along the lines of
"Tired of chosing between performance vs economy? Style vs price? Introducing the all new Camaro <insert V6 trim name here>" Since it will be trying to sell to the masses, performance #'s won't matter so much. But mentioning something like 300 hp and 30 mpg hwy would be nice to see. Might be too optimistic to think we'll see that though.
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04-26-2008, 03:02 AM | #8 |
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Put the 4cyl. turbo in it, tune it for maximum hp where 30mpg epa hwy can be achieved.
"Indulge in the style of the new Camaro, designed for today." Showcase 30mpg, styling inside and outside, affordable price, fun.
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04-26-2008, 03:14 AM | #9 | |
www.Camaro5store.com
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Quote:
It's got to start w/ advertisement in televised commercials, etc. I don't recall seeing any commercials for 4th Gens. Get a Camaro out to the Super Chevy show and O'Reily type drag races (that should cover that type of buyer). Transformers was HUGE. People were cheering out loud when BB transformed from old Camaro to 5th Gen. It would be great to see the 5th Gen in a weekly televised show (don't have any idea how this could work....knightrider). But, IMO there are two huge areas that need to be covered. 1. Gas mileage for the V6 needs to be outstanding....better than other coupes in it's class (AFM, VVT, etc...and even the turbo 4 for more improved mpg's and weight savings). Not worried about the V8 (since those buying won't be too worried about it), although it would be nice to get better miles to the gallon there, that's for darn sure... and what I believe to be EXTREMELY important... 2. Interior "Goodies." I'm talking about all the little stuff like Bluetooth, USB for mp3 or Ipod hookups, Homelink (garage door opener), compass heading, temp display, heated seats, dual climate control, navi, etc. need to be added (or at least an option). I mean option, not package. If I just want bluetooth but not a sunroof to go along with it, ya know? #2 is pretty much the only drawback w/ my current SS (options that I WISH I had and were available on other GM products at the time). IMO, the technology is here now and should be at least offered. I think the best way to get someone who wouldn't normally consider buying a Camaro in to a dealer to look at one, is to first put the goodies in there and then advertise the hell out of it. One of the only huge advertisement deals I can think of right now that reaches millions upon millions of people are the Ford commercials w/ American Idol. 34 million votes this week, 35 million votes the next... That show hits millions of viewers of all ages. They show that darn Ford commercial on EVERY break...and that SYNC option?? Sweeeet. Give people what they want at a reasonable price. 10 year 100,000 mile FULL warranty for original purchaser (non-transferrable). GM raises the bar on quality? Stand behind the product. I dunno...this just kind of came to me. I'll continue to think about this and see what else I can come up with. Advertisement of those goodies and "leader in it's class for gas mileage." |
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04-26-2008, 03:15 AM | #10 |
Pillaging Viking
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I think the focus needs to be on the aformentione styling, price, fun driving experience, fuel economony. Something about the styling of a sports coupe bbut the reliability of a regular sedan. Last one is biased though since I love the reliability of my Saab.
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04-26-2008, 11:43 AM | #11 | |
Resident Disciple
Drives: 2010 CTS-V 6MN '98 Camaro SS (Sold) Join Date: Dec 2007
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I stumbled across this thread over on camaroz28.com and thought it to be very interesting and informative! The starter of the thread, Brangeta, makes what I think, are some excellent points in an extremely well thought-out presentation. I'm taking the liberty of lifting his opening post from that thread and quoting it here... the whole thread is a great read http://www.camaroz28.com/forums/showthread.php?t=593976
- just be warned that it'll take a while to get through it! Quote:
Best regardSS, Elie
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04-26-2008, 12:02 PM | #12 |
Ordered from scotty
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You must tap into the camry niche, camry made it big by being very reliable and long lasting in looks, which drove up sales and resale of used camrys, also from my past experience with toyota the base price has only gone up approximately 700.00 in 10 years give or take this is what chevy has to do, they are heading in the right direction .....
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04-26-2008, 12:29 PM | #13 |
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Idea for a commercial that shows how times have changed...
Have a father dropped off at college by his son (in a new Camaro) that just graduated from AeroSpace Engineering. Then the son (from a high tech looking job site) speaking to his co-workers mentioning the fact that he dropped his dad off at school on his way in. [son] "Dads having dreams of a new Camaro when he graduates" (big smile on sons face) I think what's being asked here is what in your daily sensory inputs makes you think about a Camaro. There has to be a catchy hits home kinda visual stimulation. I think the Cadallic people did it right with the female that asks if your car turns you on, but thats been used and is a symbol for them. Everyday common people is the target now. Nascar I believe has to have a role in this, the folks here have a unique opportunity, you just may see something you've floated as an idea show up in a commercial, how cool is that!
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Last edited by CatiaJockey; 04-26-2008 at 12:42 PM. |
04-26-2008, 12:58 PM | #14 |
Moderator.ca
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Nascar is a bad idea for this if the goal is to draw import buyers. Very few people would be introduced since most nascar fans would know about the Camaro already, and the import buyers would be turned away because it will support the notion that "Nascar is for dumb rednecks who drive either pickups or Camaros". I love Nascar, and the Camaro but none of my friends who are into cars share either of those opinions. Its those people that need to be reached.
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__________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!!__________________ Camaro Fest sub-forum |
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