Camaro advertising absent? - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

Blue Angel · 01-02-2010, 04:58 PM

Has anyone seen any ads or commercials for the new Camaro? Maybe I'm just living under a rock, but I haven't seen one ad or a tv commercial.

With all the excitement this new car is generating for the General, I would think they'd be blanketing the media to get people into the showrooms.

What's up?

Xp0gam3r · 01-02-2010, 04:59 PM

neither have i :S

but i saw fan made ones on youtube that were good but id love to see ones done by GM

Scott@Bjorn3D · 01-02-2010, 05:00 PM

Since they are still behind on orders it does not make alot of sense to advertising when all the cars they are building are sold to dealers. If they start having cars sitting around at the factory not sold then they will probably push it.

PAUL SS · 01-02-2010, 05:10 PM

I saw one one while watching a football game a while back, actually saw it twice the same day.

*Mr. Wyndham* · 01-02-2010, 05:13 PM

Quote:

Originally Posted by Blue Angel

Has anyone seen any ads or commercials for the new Camaro? Maybe I'm just living under a rock, but I haven't seen one ad or a tv commercial.

With all the excitement this new car is generating for the General, I would think they'd be blanketing the media to get people into the showrooms.

What's up?

This:

Quote:

Originally Posted by Scott@Bjorn3D

Since they are still behind on orders it does not make alot of sense to advertising when all the cars they are building are sold to dealers. If they start having cars sitting around at the factory not sold then they will probably push it.

And...they have included the Camaro in broad brand-oriented commercials. As well as this more recent one:

Just think about what you said though: "With all the excitement this new car is generating for the General" You see why maybe they wouldn't need to pump so much money into advertising it? They're handily outselling all their competitors, without heavy advertising and without sales incentives!! That's awesome!!

Cars like these tend to sell themselves. It's always been that way, if somebody wants a sports car, they know where to look. That said; advertising money is spent on more than just commercials: internet Ads, magazine test-drives, SEMA projects...all that generates news, and takes money to put on...marketing money.

Number 3 · 01-02-2010, 05:31 PM

The Corvette has only advertised when they launched a brand new model. The C5 add ran for a VERY short time. The C6 add was the one with the kid dreaming about driving and flying a Corvette. That was pulled for all the doomsayers that protested.

Camaro is a halo car and is currently selling everything. So spending money on advertising a product with great awareness and great sales probably isn't the best use of advertising dollars right now.

I did see a Howie Long Chevy commercial internally using the Camaro. I don't know if it ever aired though, I haven't seen it.

camaro5 · 01-02-2010, 06:02 PM

Quote:

Originally Posted by Scott@Bjorn3D

Since they are still behind on orders it does not make alot of sense to advertising when all the cars they are building are sold to dealers. If they start having cars sitting around at the factory not sold then they will probably push it.

I agree. Why would you spend loads of money to increase demand for an item selling as fast as you can produce it? You wouldn't.

ps - The Chevy commercials - Howie - gray background - all silver Chevy's - make me wanna

mikeSS · 01-02-2010, 06:14 PM

usually they dont make commercials for sports car, that goes for any car maker... they would rather show cars that have really good MPG, or cars like for the average person....

Revo1 · 01-02-2010, 06:20 PM

None yet, but commercials specific to just one GM vehicle are rare these days. Usually it's a single commercial for (insert GM franchise here) featuring 2 or more of their vehicles. But let's face it, they don't need to spend money advertising Camaro, it's in short supply already...

*The_Blur* · 01-02-2010, 06:20 PM

You don't really need to advertise much when demand for your unadvertised product exceeds production for nearly a full year.

"prima"Donna · 01-02-2010, 06:46 PM

Saw the above 'YouTube' posted commercial on a few NASCAR races towards the end of the season...LOVED IT!!!...

I agree, there really is no need to advertise the Camaros at this point when the orders are still exceeding production...

kutch720 · 01-02-2010, 06:59 PM

I agree with everyone here. I noticed they never advertised the Mustang till recently with the guy from Dirty Jobs. Hmmmmm, Camaro sending shockwaves.

5thGenOwner · 01-02-2010, 06:59 PM

Advertising = desperation. At least when it comes to the automotive industry. If the car is selling well, you won't see constant adds for it. Because if it is good... you'll already know about it.

And as previous posters mentioned, why spend additional money on advertising something you can't produce fast enough as is.

Lastly... I don't remember advertisements for any Generation Camaro, other than what I saw in print, here and there. A Camaro never needed advertisement.

(Most of the car adds on now are all about getting rid of '09 inventories.)

Spiv · 01-02-2010, 07:12 PM

I've seen 3. 1 with Howie talking about GM/Chevy vehicles in general, 1 without him, doing the same thing, and another with Bobby Orr talking about test driving the Camaro before release.

01-02-2010, 04:58 PM	#1
Blue Angel Drives: 2010 LS ABM Join Date: Dec 2009 Location: Eugene, OR Posts: 184 View My Garage	Camaro advertising absent? Has anyone seen any ads or commercials for the new Camaro? Maybe I'm just living under a rock, but I haven't seen one ad or a tv commercial. With all the excitement this new car is generating for the General, I would think they'd be blanketing the media to get people into the showrooms. What's up?

01-02-2010, 05:10 PM	#4
PAUL SS The Mark of Excellence Drives: 2010 ABM 1SS RS LS3 Join Date: Jan 2009 Location: Smallest State in the Union Posts: 8,690 View My Garage	I saw one one while watching a football game a while back, actually saw it twice the same day. __________________ BMR, CAI, DynoMax, Elite Eng., Hurst, Jannetty, Clear Image Headers & Hi Flow cats, Jet Hot, LSR, TSW, VMax, Vredestein

01-02-2010, 05:31 PM	#6
Number 3 Hail to the King baby! Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008 Location: Illinois Posts: 12,173 View My Garage	The Corvette has only advertised when they launched a brand new model. The C5 add ran for a VERY short time. The C6 add was the one with the kid dreaming about driving and flying a Corvette. That was pulled for all the doomsayers that protested. Camaro is a halo car and is currently selling everything. So spending money on advertising a product with great awareness and great sales probably isn't the best use of advertising dollars right now. I did see a Howie Long Chevy commercial internally using the Camaro. I don't know if it ever aired though, I haven't seen it. __________________ "Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley

01-02-2010, 06:20 PM	#9
Revo1 Don't Like it? Suggit. Drives: 2010 2SS/RS Join Date: Aug 2008 Location: Fresno, CA Posts: 14,832 View My Garage	None yet, but commercials specific to just one GM vehicle are rare these days. Usually it's a single commercial for (insert GM franchise here) featuring 2 or more of their vehicles. But let's face it, they don't need to spend money advertising Camaro, it's in short supply already... __________________ "Tops off, tach up baby- loud and proud!" A Camaro lover from day one- 1996 3.8 V6 Camaro, to 1996 5.7 LT1 Camaro Z28, to the sold 2002 5.7 LS1 Camaro SS, and NOW, a [I]6.2 L99 VR 2SS/RS: XS Power stainless full exhaust, Airaid CAI, BMR drop springs and sways, custom tune by Cal Speed- 411rwhp

01-02-2010, 06:20 PM	#10
The_Blur Moderator Drives: 2018 Harley-Davidson Street Bob Join Date: Nov 2007 Location: San Diego Posts: 14,769	You don't really need to advertise much when demand for your unadvertised product exceeds production for nearly a full year. __________________ RDP Motorsport//GEN5DIY//Cultrag Performance//JPSS//Rodgets Chevrolet// Operation Demon//Buy at Invoice//RACECARWEAR RESPECT ALL CARS. LOVE YOUR OWN. warn 145:159 ban

01-02-2010, 04:59 PM	#2
Xp0gam3r Drives: '15 2SS 1LE; '10 2LT RS Join Date: Nov 2009 Location: North York, ON Posts: 737	neither have i :S but i saw fan made ones on youtube that were good but id love to see ones done by GM

01-02-2010, 05:00 PM	#3
Scott@Bjorn3D Drives: Kami, 2013 2SS LS3 Luvin Join Date: Oct 2008 Location: Eufaula, Alabama Posts: 6,427	Since they are still behind on orders it does not make alot of sense to advertising when all the cars they are building are sold to dealers. If they start having cars sitting around at the factory not sold then they will probably push it.

01-02-2010, 06:14 PM	#8
mikeSS Drives: 2015 c7 Join Date: Nov 2009 Location: MI Posts: 7,462	usually they dont make commercials for sports car, that goes for any car maker... they would rather show cars that have really good MPG, or cars like for the average person....

01-02-2010, 06:46 PM	#11
"prima"Donna HWAY STR Drives: 2010 RJT VIN#7085 & 2014 CRT C7 Join Date: May 2009 Location: New York Posts: 13,118 View My Garage	Saw the above 'YouTube' posted commercial on a few NASCAR races towards the end of the season...LOVED IT!!!... I agree, there really is no need to advertise the Camaros at this point when the orders are still exceeding production... __________________ ~ HWAY STR ~

01-02-2010, 06:59 PM	#12
kutch720 Drives: Camaro 1LT RS Join Date: Jun 2009 Location: Maine Posts: 353 View My Garage	I agree with everyone here. I noticed they never advertised the Mustang till recently with the guy from Dirty Jobs. Hmmmmm, Camaro sending shockwaves.

01-02-2010, 06:59 PM	#13
5thGenOwner Drives: 2010 SS Join Date: Nov 2009 Location: So Cal Posts: 2,197	Advertising = desperation. At least when it comes to the automotive industry. If the car is selling well, you won't see constant adds for it. Because if it is good... you'll already know about it. And as previous posters mentioned, why spend additional money on advertising something you can't produce fast enough as is. Lastly... I don't remember advertisements for any Generation Camaro, other than what I saw in print, here and there. A Camaro never needed advertisement. (Most of the car adds on now are all about getting rid of '09 inventories.) __________________

01-02-2010, 07:12 PM	#14
Spiv Why you gotta be hatin'? Drives: 2010 Camaro 2LT/RS Join Date: Aug 2009 Location: Simcoe, Ontario Posts: 248	I've seen 3. 1 with Howie talking about GM/Chevy vehicles in general, 1 without him, doing the same thing, and another with Bobby Orr talking about test driving the Camaro before release. __________________ Hazman!!! Thx for the sig! We all have Camaro syndrome, I just suffer from the z28 strand.

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