So where's the Camaro commercial? - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

PhillyC · 04-09-2011, 01:28 PM

I was sitting watching TV this morning and on comes a pretty cool Ford Mustang commercial. The commercial really showed off the car and extolled the virtues of the fuel efficiency and power of the V6. Great marketing to show that you can have a "cool" muscle car with good power and still have fuel economy.

At the end of the commercial my 16 year old daughter turns to me and says "what a Mustang instead of the Camaro Dad?" I nearly spit my coffee. I had to explain to her that the not only is the Camaro a better car it's not ugly like the Mustang.

And then I showed her the picture of the Camaro Im planning to get and she said "oooooo yeah that's much nicer looking."

But it occurred to me that she'd have been sold on the Mustang based on that commercial. Chevy really needs to get their marketing going or Ford may eat their lunch with the younger generation. Which would be absolutely tragic.

Thoughts?

BigCarrot · 04-09-2011, 02:18 PM

1. You daughter may have been sold on the idea but how often has she wanted something from a commercial that she actually payed for?

2. Until recently the Camaro has been outselling the competition pretty handly, so don't think it's a huge concern for them.

They may put up a commercial for the Camaro but it seems to be very popular so word of mouth should take care of that

PhillyC · 04-09-2011, 02:29 PM

Quote:

Originally Posted by BigCarrot

1. You daughter may have been sold on the idea but how often has she wanted something from a commercial that she actually payed for?

Good point. She's pretty savvy about marketing for a 16 year old. Try to reach her to not just buy a product based on marketing. But marketing definitely plays a role. It's why I'd like to see GM market the Camaro more.

Quote:

2. Until recently the Camaro has been outselling the competition pretty handly, so don't think it's a huge concern for them.

I hear that on these forums and I saw the stats but it's not perception in my region. I see dozens of Mustangs everyday and its a rarity when I see a Camaro. I live in the east bay of the the SF Bay area.

Quote:

They may put up a commercial for the Camaro but it seems to be very popular so word of mouth should take care of that

Around here I'm not sure word of mouth will work as my perception is that the Mustang is far more popular around this part of CA. Maybe when I finally get mine and drive it each day I can start spreading the word myself.

Scott@Bjorn3D · 04-09-2011, 02:30 PM

Next Camaro commerical starts in July. It is called Transformers 3

PhillyC · 04-09-2011, 02:38 PM

Quote:

Originally Posted by Scott@Bjorn3D

Next Camaro commerical starts in July. It is called Transformers 3

LOL! Good point.

Not sure it's effective for the younger gen. My daughter didn't even realize that Bumblebee is a Camaro.

I wonder if she's typical of her generation.

However, It worked for me though. I've wanted a new Camaro since I saw the original Transformer movie. But I've also wanted a '68 SS since I drove in one back in high school. You see, I was already a Camaro fan and recognized Bumblebee as a Camaro in the movie. I wonder if the younger generation has that same recognition.

P3SAR · 04-09-2011, 02:47 PM

The commercial/infomercial called Transformers aims at a very important demographic. I don't know if car companies need to aim for young children for car sales.

Cam2011 · 04-09-2011, 02:49 PM

I sort of like the fact that the camaro doesn't need commercials to sell.

whitetiger777 · 04-09-2011, 05:28 PM

If they do want to make a Camaro commercial send them my way. I'd love the opportunity to direct it.

DarkObsession · 04-09-2011, 06:25 PM

It's definitely not just you: I live in South Bay and I see at least 20x more Mustangs on the road than Camaros. Lots of times, it seems like mine is the only one in the area.

That said, Camaros are eating the Mustang's lunch AND dinner based on the sales figures so I'm pretty happy about that

LoneStar · 04-09-2011, 06:31 PM

Not sure if you saw the Camaro SuperBowl spot, but here it is.

Hopefully we'll get another commercial, showcasing the ZL1.

"prima"Donna · 04-09-2011, 11:39 PM

Quote:

Originally Posted by Cam2011

I sort of like the fact that the camaro doesn't need commercials to sell.

Number 3 · 04-10-2011, 07:56 AM

Quote:

Originally Posted by PhillyC

Good point. She's pretty savvy about marketing for a 16 year old. Try to reach her to not just buy a product based on marketing. But marketing definitely plays a role. It's why I'd like to see GM market the Camaro more.

I hear that on these forums and I saw the stats but it's not perception in my region. I see dozens of Mustangs everyday and its a rarity when I see a Camaro. I live in the east bay of the the SF Bay area.

Around here I'm not sure word of mouth will work as my perception is that the Mustang is far more popular around this part of CA. Maybe when I finally get mine and drive it each day I can start spreading the word myself.

First, don't confuse Advertising with Marketing. From what I hear and read, it's older folks, me included, that still rely on TV advertising. Damn kids these days and their Twitter and Facebook. LOL

Second, in California, well for some reason you guys think it's more hip to drive the least reliable import than ANY American made car. GM does just OK in California for Trucks, but for cars???? Not so much. The big 3 don't do so well on the coasts. And regardless of why this is, TV commercials won't fix it.

And as for Mustangs.........well Ford was building Mustangs from 2003 to 2010, so it's not surprising you see a lot more of the newer Mustangs than Camaros.

eflynnbot · 04-10-2011, 10:07 AM

Yay and advertising thread! John Fitzpatrick and the Camaro marketing team have a smart marketing strategy for this car. Fish where the fish are. Have you been keeping track of how many racing events the Camaro has been the pacecar of? The answer is a bunch.

Just this week at Texas Motor Speedway they also had a fleet of black convertibles parading around the track. They also did exclusives around the Superbowl and they have T3 coming up. TV is a mass media strategy but this is not a really a mass audience car. While it would be nice to see Camaro spots all the time it's not really an effective use of marketing money. They get alot more bang for the buck doing these events and things like T3.

They get big credit in my book for looking at a bunch of alternative strategies for getting this car in front of eyeballs. Plus I think not being on TV so much really adds to the allure and mystique of this car. I think it tends to make people ohh and ahh a little more because they don't see it everyday.

PoorMansCamaro · 04-10-2011, 10:14 AM

Quote:

Originally Posted by Scott@Bjorn3D

Next Camaro commerical starts in July. It is called Transformers 3

+1

04-09-2011, 01:28 PM	#1
PhillyC Drives: '11 Camaro 2SS/RS SW/IOM Stripes Join Date: Mar 2011 Location: Tracy, CA Posts: 76	So where's the Camaro commercial? I was sitting watching TV this morning and on comes a pretty cool Ford Mustang commercial. The commercial really showed off the car and extolled the virtues of the fuel efficiency and power of the V6. Great marketing to show that you can have a "cool" muscle car with good power and still have fuel economy. At the end of the commercial my 16 year old daughter turns to me and says "what a Mustang instead of the Camaro Dad?" I nearly spit my coffee. I had to explain to her that the not only is the Camaro a better car it's not ugly like the Mustang. And then I showed her the picture of the Camaro Im planning to get and she said "oooooo yeah that's much nicer looking." But it occurred to me that she'd have been sold on the Mustang based on that commercial. Chevy really needs to get their marketing going or Ford may eat their lunch with the younger generation. Which would be absolutely tragic. Thoughts?

04-09-2011, 02:47 PM	#6
P3SAR Waiting to Drive Drives: 2011 Camaro 2SS/RS IBM w/SIM Join Date: Feb 2011 Location: Germantown, TN Posts: 164	The commercial/infomercial called Transformers aims at a very important demographic. I don't know if car companies need to aim for young children for car sales. __________________ 2011 Camaro 2ss/rs IBM 6M with SIM stripes

04-09-2011, 06:25 PM	#9
DarkObsession Drives: 2011 Camaro SS2/LS3 Join Date: Feb 2011 Location: San Jose Posts: 329	It's definitely not just you: I live in South Bay and I see at least 20x more Mustangs on the road than Camaros. Lots of times, it seems like mine is the only one in the area. That said, Camaros are eating the Mustang's lunch AND dinner based on the sales figures so I'm pretty happy about that __________________ 2011 Chevrolet Camaro SS2/LS3 - Pretty much bone stock (SLP SkipShift Eliminator, GTO clutch fluid reservoir mod) - 13.025 @ 110.492 MPH (12s?? ) 1998 Pontiac Grand Prix GTP (retired) - Cam, exhaust, CAI, 12 PSI, tune - 13.465 @ 101.04 MPH

04-10-2011, 10:07 AM	#13
eflynnbot The People's Choice Drives: 11 CGM 2SS RS Join Date: Jan 2011 Location: Burlington, MA Posts: 157	Yay and advertising thread! John Fitzpatrick and the Camaro marketing team have a smart marketing strategy for this car. Fish where the fish are. Have you been keeping track of how many racing events the Camaro has been the pacecar of? The answer is a bunch. Just this week at Texas Motor Speedway they also had a fleet of black convertibles parading around the track. They also did exclusives around the Superbowl and they have T3 coming up. TV is a mass media strategy but this is not a really a mass audience car. While it would be nice to see Camaro spots all the time it's not really an effective use of marketing money. They get alot more bang for the buck doing these events and things like T3. They get big credit in my book for looking at a bunch of alternative strategies for getting this car in front of eyeballs. Plus I think not being on TV so much really adds to the allure and mystique of this car. I think it tends to make people ohh and ahh a little more because they don't see it everyday. Last edited by eflynnbot; 04-10-2011 at 06:53 PM.

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04-09-2011, 02:18 PM	#2
BigCarrot xbox: this is tedious Drives: 2011 1SS M6 Camaro IOM Join Date: Mar 2011 Location: Pearland, TX Posts: 705 View My Garage	1. You daughter may have been sold on the idea but how often has she wanted something from a commercial that she actually payed for? 2. Until recently the Camaro has been outselling the competition pretty handly, so don't think it's a huge concern for them. They may put up a commercial for the Camaro but it seems to be very popular so word of mouth should take care of that

04-09-2011, 02:30 PM	#4
Scott@Bjorn3D Drives: Kami, 2013 2SS LS3 Luvin Join Date: Oct 2008 Location: Eufaula, Alabama Posts: 6,427	Next Camaro commerical starts in July. It is called Transformers 3

04-09-2011, 02:49 PM	#7
Cam2011 Drives: 2011 Camaro 2SS/RS Join Date: Dec 2010 Location: CT Posts: 2,061	I sort of like the fact that the camaro doesn't need commercials to sell.

04-09-2011, 05:28 PM	#8
whitetiger777 Drives: 2010 Synergy Green Join Date: Jul 2009 Location: Northridge, CA Posts: 241	If they do want to make a Camaro commercial send them my way. I'd love the opportunity to direct it.

04-09-2011, 06:31 PM	#10
LoneStar Drives: 2011 IOM Camaro Join Date: Jul 2010 Location: Texas Posts: 3,446	Not sure if you saw the Camaro SuperBowl spot, but here it is. Hopefully we'll get another commercial, showcasing the ZL1.