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Old 01-19-2012, 06:19 PM   #1
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Route 66 Super Bowl Ad Contest Winner

Congratulations Zach! I love the video!

‘Chevy Happy Grad’ Wins Route 66 Super Bowl Ad Contest

· New York independent filmmaker created winning Camaro ad
· Advertisement to air during Super Bowl XLVI
DETROIT – “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.
The ads had more than 32 million total online views between December 22 and January 14.
“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”
Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home in New Jersey during a weather window that offered Zach, his cast and crew only four hours to complete the project.
“My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said. “Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”
Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York.
During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. “Chevy Happy Grad” and other ads from the contest can be viewed at Chevrolet’s You Tube channel.

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Old 01-19-2012, 06:35 PM   #2
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Old 01-19-2012, 06:45 PM   #3
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Old 01-19-2012, 06:49 PM   #4
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I love that ad - it's brilliant!
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Old 01-19-2012, 07:21 PM   #5
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Love it! Congrats on winning too.
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Old 01-19-2012, 07:32 PM   #6
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My kids acted the same way when I bought mine home.. They thought it was for one of them!!!!

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Old 01-19-2012, 08:28 PM   #7
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Old 01-19-2012, 09:03 PM   #8
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Old 01-20-2012, 02:59 PM   #9
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that's awesome.
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Old 01-20-2012, 03:02 PM   #10
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Love that ad. Glad it won.
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Old 01-20-2012, 03:35 PM   #11

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The kid's a little annoying, but I enjoyed the Ad.

My favorite is still the two sons finding the Impala for their father. Makes me want to restore my Dad's 92 626, first car he bought brand new after living in the states for 11 years.
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Old 01-20-2012, 04:31 PM   #12
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I feel this way every time I get in my car.
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Old 01-20-2012, 04:37 PM   #13
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Love it, too funny.......Congrats Zach
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Old 01-20-2012, 04:41 PM   #14

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Yeah, lol
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