10 Jun, 2010
Is that a “Chevrolet” Camaro? GM discourages use of “Chevy”… or maybe not?
Posted by: admin In: Main ()
NY Times recently reported that a memo distributed to workers at the company’s headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only “Chevrolet” is to be used. This policy was immediately widely criticized by many Chevy enthusiasts. But wait, maybe the memo was simply poorly worded? That is, according to GM in this JUST RELEASED STATEMENT.
Apparently, GM does not wish to see the term “Chevy” completely abolished from the Chevy fan’s vocabulary, but only that GM’s employees consistently use “Chevrolet” from now on in order to establish a consistent brand name for advertising purposes.
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